Tips in order to understand how exactly SEO works
Expecting instant results with SEO will lead you to making a lot of unnecessary mistakes. Search engine optimization requires a lot of patience. Many people don't look at the long-term but you are different. If you want to get your site in front of tens of thousands of people you must be ready to go the extra mile. I know that it doesn't sound fun but you need to focus must of your time on the fundamentals; keyword research, quality backlinks, quality content, and your site's navigational structure. You should never commit the blunder of taking text that's not yours from various other sites, as that's not morally correct. Copying content that belongs to someone else won't take you anywhere. Nobody may notice that your site is using plagiarized content at first, but eventually people will find out.
The major reason it's not good to do this is because search engines are extremely smart nowadays and they can tell when you've used content that's been duplicated. There's a filter that's saved for duplicated content and if your website gets trapped in there, it won't do a thing for your site's ranking. That's why you always want to ensure that you utilize text that is appealing to readers and search engines alike.
Consultants who practice SEO and aren't ethical need to be avoided. These days it's common to find many SEO companies who are more than willing to be of service. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. The thing is that you won't even know until your site is banished from the searches. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. Nothing should ever be hidden from you when it comes to them.
In conclusion, successful SEO is a combination of multiple elements. Blackhat tactics can be very tempting, with their promise of instant results and improved rankings almost immediately, but you also risk getting your site banned with these unethical methods. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won't get you banned for your efforts.