When Should an Email Marketer Begin Their Black Friday Campaigns?

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Black Friday is still a couple of weeks away, but you would not know it by taking a look at all the big sales going on right now.
In fact, Best Buy, Lowes, and Sears are just some of the companies that have gotten an early jump on the festivities.
There is nothing that says you have to wait until the day after Thanksgiving to officially launch your holiday-focused email promotions.
You can actually get started as early as the beginning of the November or even sooner.
Stumped for ideas? Here are a few you can use to drum up sales for your Black Friday campaigns.
Black Friday Every Week Holding a Black Friday sale every week up to the actual date will give you an opportunity to make out rather nicely before the holiday season even begins.
You could even extend this into the first week of December or up until Christmas if you have the inventory and resources.
It is this type of innovative thinking that will help you maintain over the competition and rake in more profits.
The most important thing here is making sure you stay on top of sending out email reminders, so your customers are aware of what you have on sale and when they can purchase it.
Email Coupons Maybe you are just not in a position to throw a huge sale like the major retailers and big name brands.
On the bright side, if you can afford to offer a small discount, then you can still have great success with your Black Friday marketing campaigns.
Consumers are always looking to save money when doing their holiday shopping, so all you have to do is send them a coupon code via email that can be redeemed for a discount at checkout.
If you really want to increase the potential for sales, allow recipients to share that coupon with friends, and it could get you some new customers that want to join your list.
Break Out the Freebies Offering freebies is a strategy that works year-round, so finding something to give away in your Black Friday campaigns certainly wouldn't be a bad idea.
Now keep in mind that this doesn't necessarily mean that you have to give away your best products for free and put yourself in the hole.
For example, instead of offering something in your product line, you could treat your customers to something like free standard or priority shipping.
Customers will likely be purchasing items to give away to others, so why not offer free gift wrapping? Consumers are always looking to save a little money so if your free offering is tempting enough, they may take the bait and help boost your sales numbers.
Having a successful venture with Black Friday marketing usually means that you are well on your way to closing out the year on a good note.
For this reason, making sure you have a sound strategy intact is extremely important.
Give these tips a try with your email campaigns and it could be a very joyous holiday for your business.
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